One of India’s premier Media Strategy and Reputation Management firms, The Big Beat spotlights the dynamic music and event industries, while possessing special love for the Indies. The firm was founded in 2011 by journalist and media strategist Malvika Nanda. After over a decade of active journalism with one of India’s leading newspapers, Hindustan Times, Malvika dedicated her time to pursuing her long cherished dream of working on the myriad aspects of the music and entertainment industries in India.

For over a decade, The Big Beat has been relentlessly working towards popularising alternative/independent music in the country and has collaborated with top-notch artistes, international concert tours and music festivals of the country, such as Lucky Ali, Parikrama, Midival Punditz, Susheela Raman, Armaan & Amaal Malik, Them Clones, Fuzz Culture, DJ Sumit Sethi, Sartek, Mojojojo & Peepal Tree to name a few. Our current artist roster features some of the most dynamic names in Independent Music landscape of the country – both established & up & coming talent: Rohan Solomon, Vasundhara Vee, Vineet Singh Hukmani, Sadu (Ex Aryans), Varun Rajput (Antariksh), Midhaven, Dastaan Live, Kiara Chettri, Aditi Iyer, Rishaad Chaudhary and Gajendra Verma among others.  

We have been associated with coveted Music Festivals/Concert Tours, namely Storm, Escape, Holi Cow, Taalbelia, F1 Rocks with Carlos Santana, Sound Awake feat. Steve Aoki and Rock N India with Slayer, Dream Theater, ICCR’s Delhi International Jazz Festival, as well as brands such as the Indie Wing of Universal Music India and Dunes Harley Davidson, DNA Networks, Radisson Blue MBD, Turquoise Cottage, Katalyst Entertainment, Pee Buddy and more.

Widely regarded as one of the most important voices in the Indian music scene, Malvika Nanda has meticulously documented the evolving indie scene. The Big Beat is her passion project and a platform that offers industry insights, advisory, Communications & Media Strategy services to the who’s who of the music industry.